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PRESS RELEASE
AUGUST 2008
For Immediate Release

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www.thecraft.com 
www.thecraft.com 
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Homebrewing / Microbrewing / Brewpub / Contract Brewing / Supplies
 
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beerCraft beer is an American term which is common throughout North America and New Zealand and generally refers to beer that is brewed without adjuncts and with an eye to beer style rather than mass appeal. It has gradually replaced the term microbrew as the most popular term to describe the output of micro or craft breweries.
Craft beer may refer to the products of brewpubs and smaller breweries, as well as some all-malt beers produced by larger breweries and applicable brews from outside the US. Many craft beers are unfiltered, bottle conditioned or cask conditioned. They generally contain fewer adjuncts than mass-produced beers.
In the United Kingdom, CAMRA use the term "real ale" to refer to unfiltered beers that are not force-carbonated, such as cask ale. In the US, such cask ales are uncommon, and craft beers on draft are mainly served from pressurised kegs, though American bottle conditioned beers are real ales.
The interest in beer styles in the US has increased steadily since Michael Jackson's 1977 book The World Guide to Beer was published in America. Additionally, the enactment of laws clarifying the legality of homebrewing in 1979 encouraged an increase in hobbyists who contributed greatly to the trend. Pioneer breweries such as the reinvigorated Anchor Brewing and newcomers Samuel Adams and Sierra Nevada, along with many others which have not survived, brought the concept of craft beer to a wider audience and provided the foundation upon which today's market is based.
The American craft brewing industry was profiled in the feature length documentary American Beer which was released in 2004. Breweries featured in the film include Dogfish Head, Victory Brewing Company, McNeill's Brewery, Climax Brewing, Sierra Nevada Brewing, Anchor Brewing, New Glarus Brewing, New Belgium Brewing, Bell's Brewery and others.
 

Microbrewery. (2008, July 24). In Wikipedia, The Free Encyclopedia. Retrieved 22:55, July 29, 2008, from http://en.wikipedia.org/w/index.php?title=Microbrewery&oldid=227603090

 
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